European shoppers are even more confident: 400% more flowers than usual were ordered on Valentine’s Day 2018 in the region.

On Valentine’s Day itself, 300% more flowers than usual were ordered in the US, suggesting great confidence in same-day delivery. In 2017, the spike occurred just one day before, on Feb. Across Europe, 7x more flowers were sold on that date.

12, 2018, just two days before Valentine’s Day. In the US, a whopping 9x more flowers than usual were sold online on Monday, Feb. Flowers and gift sales go into full bloom.įlowers and gifts, including roses, chocolate dipped strawberries, stationary, and gourmet products and baskets are hot, hot, hot around Valentine’s Day. Here are the top insights to help you get your marketing campaigns in shape for the big event: 1. If you’re a brand trying to capture more consumer dollars around Valentine’s Day, it’s crucial to plan your marketing strategy well in advance. For this analysis, we looked at retail data the US and in Europe (the United Kingdom, France, Spain, the Netherlands, and Russia).

Valentine’s Day is high up on the list of holidays that affects shopping behavior around the globe. Throughout the year, Criteo analyzes a massive amount of commerce data surrounding major seasonal periods to identify the trends and opportunities. Roses are red, violets are blue, Valentine’s Day 2019 is coming.

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